Data is the currency of our modern world. It’s how businesses operate and it impacts us in many ways, whether we like it or not!
A lot can be gained from personal data, including making shopping easier by knowing what you like before heading out to the shops or online, to buy something.
Take a look at your search history, or what you recently purchased. Now think about the last advert you may have seen online. This is likely going to be related because well known companies use their data collection methods for pushing even more ads in our face sometimes without us knowing it!