Data is the currency of our modern world. It’s how businesses operate and it impacts us in many ways, whether we like it or not!
A lot can be gained from personal data, including making shopping easier by knowing what you like before heading out to the shops or online, to buy something.
Take a look at your search history, or what you recently purchased. Now think about the last advert you may have seen online. This is likely going to be related because well known companies use their data collection methods for pushing even more ads in our face sometimes without us knowing it!
Even our website uses analytics so we can track how many people visit, where you are from or even how long you spend on a page.
For people born after the 90s, it’s hard to imagine a time when we didn’t have the internet. In this day and age, many of us are constantly interacting with services or products that utilize our data in some way.
Any information about yourself, your family or friends is valuable data. Make sure to protect that with good security, like multi-factor authentication, and never share your account details with people who don’t need access!
In the same way a corporation can use analytics to make your life easier or to sell you more products more effectively. A malicious actor can use the same data to affect you in ways to take advantage of you.
Passwords are a necessary evil in today’s society and an easily guessable password is as dangerous as running with scissors. A password vault can help you store strong passwords and more importantly, different passwords for every website you have an account on.
Setting up security questions can help you access your account if you forget your password.
At the same time, if using common information that may be found on your social media accounts, knowing your pet’s name or date of birth may help someone break into an account too!
Always think about who you are sharing your information with.
Don’t fall for the lure of clicking through links in emails that request personal information or ask to update your account before it is suspended. If you are ever unsure, contact them directly via another method where they have previously communicated, this could be over the phone or in person!